SHELBYVILLE, IN – January 23, 2025 – Knauf Insulation, Inc., a leading family-owned global manufacturer of building materials, announces the launch of Knauf Academy virtual reality (VR) training for customers, with support from digital innovation studio Subvrsive.
Knauf has always been focused on providing best-in-class training resources for customers through their Knauf Academy training team. Understanding the importance of product training and being able to reach more customers, Knauf identified the opportunity to use immersive technology to enhance their training.
Knauf sought out an innovative partner to support the reimagining of their training programs. Subvrsive emerged as an ideal collaborator to elevate the Knauf Academy education through VR-based simulations.
“VR training is proven to accelerate users’ ability to be trained, being four times faster than normal,” said Mickey Chastain, senior manager, Knauf Academy. “VR training will also support 3.75 times more engagement than traditional e-learning methods and increase confidence of the learners by 275% in applying new skills.”
With the support of Subvrsive, a VR platform was developed that extends the capabilities of the Knauf Academy. This VR solutions immerses users in realistic job site simulations where they can learn key insulation installation techniques across residential and commercial environments.
“At Subvrsive, we’re passionate about leveraging immersive technology to create meaningful and impactful experiences,” said Subvrsive Chief Executive Officer, Anthony Burke. “Partnering with Knauf to bring their innovative vision for customer training to life has been an incredible journey. By combining Knauf’s industry leadership with our expertise in Virtual Reality, we’ve created a solution that not only enhances engagement but also empowers customers to succeed with confidence in real-world applications.”
Source: https://www.knaufnorthamerica.com/en-us/about/news/knauf-launches-customer-virtual-reality-training
Beth Gentry is an American author and writer based in Boulder, Colorado. Her novels, which often explore themes of nature, family, and personal journeys, have received critical acclaim and won prestigious awards. Gentry’s short stories have been published in renowned literary journals, and she has also taught creative writing courses at the university level. Gentry holds a Master of Fine Arts degree in Creative Writing from the University of Iowa and a Bachelor of Arts in English Literature from the University of Colorado Boulder.
